Brand Guide

Color

Primary Palette

Dark Maroon#5d0b30
Maroon#871a39
Orange#f27730
Gradientdark maroon → orange

Color Usage

The less color you use in your designs, the more the colors will pop when you do use them. This is especially true with our vibrant color scheme — too much of the red and orange can be overwhelming.

Use the darkest shade of maroon #5d0b30 when using the color as a large background. Use the brighter shade of red #871a39 for uses such as buttons, icons and type where it's not large.

60% 30% 10%

Shades of Grey

Dark Gray#262628
Gray#4b4c4e
Silver#a2a3a8
Light Gray#e2e4f0
Tint#f4f5fa