Brand Guide
Typography
The logo is set in Ideal Sans — and you never need to buy it: the logo generator delivers your logo as finished artwork. For everything you actually type — flyers, websites, presentations — the brand uses free fonts every center can install, so we all look consistent without anyone spending a dollar.
Primary: Mulish
Mulish is the brand's text face for headings, paragraphs, and anything on screen. It's free on Google Fonts, and its open license lets you install it anywhere. In Canva it appears under its old name, "Muli." (If you work in Adobe or Squarespace and prefer it, Proxima Nova is a close commercial cousin.)
Google Fonts → · Proxima Nova on Adobe Fonts →
Secondary: EB Garamond
The serif accent — headlines, pull quotes, and editorial moments. Also free on Google Fonts.
Google Fonts → · Adobe Garamond →
Logo Typeface: Ideal Sans
Lives inside the logo artwork only — the generator handles it, so no license is ever needed.