Typography
Page is in development...
The logo font itself is using Ideal Sans, which was chosen because it helped this brand be consistent with other shluchims logos at the time it was created, however as the brand has steadily gotten momentum, the cost to license ideal sans for each Chabad center became to prohibitive, especially for Shluchim with smaller budgets, we therefore created the logo generator so shluchim wouldn't have to pay for the ideal sans font license, and for the rest of the use we would use more readily available fonts that are built into programs like the adobe suite license which many designers use and many other platforms such as this website on Squarespace. This will help bring more consistency to the brand as more centers will be able to use the same fonts.